As children, birthdays and holidays made us lose sleep over excitement. We’d dream about the lavish gifts we’d get to open  and fantasize about all the fun we’d have ripping through the wrapping paper…until mom reminded us that,

Although it probably didn’t mean much then, and may not mean much to you now, the truth is: Giving means more now than it ever has.

With new charities sprouting up every day for different causes around the globe and more easily accessible outlets to donate, philanthropy for the masses is finally becoming a real possibility. When you display one of GiveTrust.org’s seals on your business’ website, it tells your visitors that you make a charitable donation every quarter.

Outside of that, the seal acts as a symbol– a symbol of giving. And with the omnipresent greed of corporate America today, that symbol is invaluable. 

Why? Because it sets you apart.

It shows that your business, albeit similar to another business, is doing something greater than its competitor–something for the greater good.

And if your website has one, then your competitor needs one, and then your competitor’s competitor needs one…and so does everybody else.

If there’s ever been a cause worth getting competitive over, it’s this one. Be the biggest giver. It’s never been easier to do and there’s never been a better time.

So, what are you waiting for? Be the better business.