GiveTrust.org is currently planning on spliting their service offering between two levels: The Trusted Giver and the Trusted Partner. Here is a bit more about the two.
This is the introductory level of service and has the lowest requirements for entry. In order to qualify, you must donate at least $100 per quarter to an approved charity. This level includes the Giver seal that you can display on your site.
This is the next level of GiveTrust.org membership and requires a donation of at least $1,000 per quarter to a non-profit 501(c)(3). While we currently must give to an approved charity, this may be something that changes specifically for this service level. In addition to a Partner seal for display on your site, you’ll also be included in our online directory so that people can find your site when looking to shop at businesses that care.
While this is the plan for the beta test period, we will be gathering feedback from our testers about other possible trust levels and any features they might have. Be sure to let us know what you think, too.
** UPDATE **
You can now give to any 501(c)(3) non-profit of your choice! If you’ve already made a donation to a charity in the past 90 days, that can be used.
Below is the current list of approved charities for Beta testers. Any donation that you would like to submit for use with GiveTrust.org must be a cash, check, credit or debit donation to an approved 501(c)(3) non-profit organizations. You must also get a receipt for your donation so that we can independently verify that it has been made successfully.
If you have a non-profit that you’d like to see approved, let us know! While we can’t approve everyone immediately, we take each request seriously and will do our best to expand this offering.
Life is reciprocal. Running a business is no different.
Let’s say you, as a merchant, wants your customers to trust you. Well, are you willing to give a little to earn that trust? If so, why not give to charity? Then you are stuck with a problem: How do your customers really know you gave? That’s where GiveTrust.org steps in.
We are building this company on that simple premise that you can trust people who give.
Think of it this way: If you witnessed someone giving money to a charity or a non-profit or even a needy person on the street, would you be more or less likely to think they are a good person? And as it turns out, good people are much easier to trust than the not-so-good variety. There is a correlation between giving and character and GiveTrust.org is a service that will help consumers identify the good guys and gals.
First, it is good for businesses. By verifying the donations that a business makes and then displaying their philanthropic achievements we believe we can reveal a bit more of the character of those behind the business. This helps the business gain the trust of shoppers and ultimately increase sales. In a crowded global market, differentiation by good deeds is going to go a long way.
Second, it is good for consumers. We want to make corporate donations a factor in purchasing habits. We have a hunch that most people are like us in that they desire to support businesses that give to charity. By helping consumers identify those who give a portion of their profits to charities we are empowering them to both reward good corporate citizens but also make sure their money is put to good use.
Lastly, it’s just good for the world. As more consumers ask for giving and more businesses respond by giving, charities and non-profits ultimately benefit. That means the world-changers get to spend more time changing the world. More famine relief, more malaria nets, more homeless shelters and more clean drinking water. That’s cool.
It really is a win-win-win situation.